Press Wall street journal feature march 2026
SereneB. Perfumer and Founder SANCTUAIRE DE FLEURS featured in The Wall Street Journal. March 2026.
In March 2026, The Wall Street Journal featured Serene B. Hollingsworth and her fragrance house, SANCTUAIRE DE FLEURS, as part of a national examination focused on Black women leaving corporate America to build their own enterprises. This article highlights the inspiring stories of Black women navigating the challenges of corporate leadership and choosing to create their businesses on their terms, reflecting a growing trend that resonates with the spirit of New York Fashion Week 2026.
Hollingsworth shares her transformative journey from corporate partnerships to establishing SANCTUAIRE DE FLEURS, a fragrance house deeply rooted in themes of memory, authorship, and legacy.
Read the WSJ article
https://www.wsj.com/business/entrepreneurship/black-women-new-small-businesses-08ba5637
Alternative access to the story
Begin Build Blossom Podcast The Stories We Carry: Fragrance, Identity, and the Art of Becoming
In June 2026, Serene B. Hollingsworth, the Founder and Parfumeuse de Vérité of SANCTUAIRE DE FLEURS, joined host Clarita Monrose Emmanuel for an engaging conversation about authorship, identity, and the origins of Luxury Black Futurism within the Maison. This insightful discussion also gained recognition in a Wall Street Journal feature, adding to the buzz surrounding New York Fashion Week 2026.
Watch the full episode below
