New York Fashion Week 2026 SANCTUAIRE DE FLEURS
New York Fashion Week 2026
September 10 through 13, 2026
SANCTUAIRE DE FLEURS will appear at New York Fashion Week in a defining moment for the Maison’s continued rise in fragrance, editorial authorship, and Black luxury visibility.
New York Fashion Week 2026
Press Wall street journal feature march 2026
SereneB. Perfumer and Founder SANCTUAIRE DE FLEURS featured in The Wall Street Journal. March 2026.
In March 2026, The Wall Street Journal featured SereneB. as part of a national examination of Black women leaving corporate America to build on their own terms. SANCTUAIRE DE FLEURS was named as one of those stories
Serene B. Hollingsworth, founder and perfumer of SANCTUAIRE DE FLEURS, was featured in The Wall Street Journal in a national report examining the rise of Black women launching businesses across the United States.
The article explores the experiences of Black women navigating corporate leadership, displacement, and the decision to build independent enterprises. Hollingsworth shares her journey from enterprise partnerships and corporate leadership into founding SANCTUAIRE DE FLEURS, a fragrance house grounded in memory, authorship, and legacy.
Read the WSJ article
https://www.wsj.com/business/entrepreneurship/black-women-new-small-businesses-08ba5637
Alternative access to the story
Begin Build Blossom Podcast The Stories We Carry: Fragrance, Identity, and the Art of Becoming
June 2026
Serene B. Hollingsworth, Founder and Parfumeuse de Vérité of SANCTUAIRE DE FLEURS, joined host Clarita Monrose Emmanuel for a conversation on authorship, identity, and the origins of Luxury Black Futurism within the Maison.
Watch the full episode below
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