EDITORIAL CONVERSATIONS & SPEAKING
Serene B. Hollingsworth is the Founder and Perfumer
Serene B. Hollingsworth is the founder and perfumer behind SANCTUAIRE DE FLEURS, a luxury fragrance Maison built on authorship, cultural memory, and the conviction that fragrance is not merely worn. It is understood, interpreted, and lived.
Her voice sits at the intersection of fragrance, Black luxury, creative discipline, founder truth, and editorial thought. She speaks with clarity about what it means to build a Maison with substance, to treat fragrance as art, and to tell stories too often left unnamed in luxury.
Through conversations, keynote talks, intimate salons, and curated founder discussions, SereneB. brings a perspective that is both refined and unflinching. Her work invites audiences to think more deeply about fragrance, identity, visibility, authorship, and the discipline required to build something that holds.
Serene B. Hollingsworth was featured in The Wall Street Journal in March 2026 in a national story examining the rise of Black women launching businesses across the United States.
Serene B. Hollingsworth with Aaron LaRoy | Laroy Creative Group
EDITORIAL TOPICS & SPEAKING THEMES & SPEAKING FEE GUIDE
Corporate Invisibility to Founder Authority
The truth about building after being unseen inside systems that were never designed to fully hold your power.
Building a Business at 60
Discipline, reinvention, and the power of becoming at an age when many expect women to grow quiet.
What It Means to Be a Black Woman in a Space Not Built for Us
Authorship, visibility, resilience, and the cost of building anyway.
Fragrance as Art
A conversation on fragrance as authorship, emotion, memory, and cultural expression.
Black Authorship in Luxury
Who gets named, who gets erased, and why authorship matters in beauty, fragrance, and beyond.
What It Takes to Build a Fragrance House
The discipline, vision, and truth required to build a Maison with meaning.
Memory, Identity, and Fragrance
How fragrance carries memory, shapes identity, and gives language to what is often felt before it is spoken.
The Cultural Meaning of Luxury
A deeper conversation about luxury, belonging, taste, visibility, and the right to build what reflects us.
Formats
Keynote Talks
Editorial Conversations
Panel Discussions
Private Salons
Founder Sessions
Curated Brand and Cultural Discussions
SPEAKING FEE GUIDE
- Virtual conversations begin at $750
- Virtual keynote talks begin at $1,500
- Atlanta in person engagements begin at $2,500
- National in person engagements begin at $3,500 plus travel
- Private salons and custom sessions available upon request